TAG Team
Learn more about who's behind ATAG.
Jenna Oberstein
Jenna Oberstein is the founder and director of ATAG Communication, a social media agency built around strategy, creativity and genuine connection. She launched ATAG at just 22 while completing a double bachelor degree full-time, growing the business alongside her studies before taking it full-time after graduating.
Since then, Jenna has grown ATAG from a one-person business into a growing team, working with businesses across Australia and beyond. Her approach is grounded in two simple beliefs: every good business deserves good communication, and social media was made for people, not companies. These philosophies shape ATAG’s focus on humanising brands and creating strategic, authentic content that connects with the people on the other side of the screen.
Beyond ATAG’s client work, Jenna regularly speaks at workshops, networking groups and industry events on social media, branding, communication and business. She leads ATAG with energy, transparency and a collaborative approach, caring deeply about its clients, its people and the work they put into the world.


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